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Genius discounts at this property are subject to book dates, stay dates and other available deals.

About this property

Historic Setting: Diadem Hotel - Formerly The Shrewsbury Guest House in Great Yarmouth is housed in a historic building. The property offers a unique and charming atmosphere. Comfortable Accommodations: Rooms feature private bathrooms, tea and coffee makers, and free WiFi. Additional amenities include flat-screen TVs, walk-in showers, and garden views. Dining Experience: The family-friendly restaurant serves British cuisine with a traditional and romantic ambience. Breakfast options include continental, buffet, full English/Irish, vegetarian, vegan, halal, gluten-free, and Asian. Convenient Location: Located 39 km from Norwich International Airport, the hotel is a 6-minute walk from Great Yarmouth Pier Beach. Nearby attractions include Caister Castle & Motor Museum (7 km) and BeWILDerwood (31 km).

Couples particularly like the location — they rated it 9.4 for a two-person trip.

Distance in property description is calculated using © OpenStreetMap

Property highlights

    • Situated in the best rated area in Great Yarmouth, this property has an excellent location score of 9.5

    • Want a great night's sleep? This property was highly rated for its very comfy beds.

    • Breakfast info

    • Continental, Full English/Irish, Vegetarian, Vegan, Halal, Gluten-free, Asian, Buffet, Breakfast to go

    • FREE parking!


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Availability

Select dates to see this property's availability and prices

Room type
Number of guests
 
1 double bed
and
2 bunk beds
1 double bed
2 single beds
and
1 sofa bed
1 sofa bed
and
1 large double bed
1 double bed
1 double bed
and
1 sofa bed
2 single beds
1 double bed
1 double bed
2 single beds
and
1 double bed
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Guest reviews

Categories:

Staff
Facilities
Cleanliness
Comfort
Value for money
Location
Free WiFi

Select topics to read reviews:

Guests who stayed here loved

  • Lyn
    United Kingdom United Kingdom
    Clean and comfortable. Friendly and welcoming staff. Excellent breakfast
  • Michael
    United Kingdom United Kingdom
    This B&B hotel was very well run and is in a very good location, clear, good breakfast, excellent staff and very helpful and accommodating.
  • Sarah
    United Kingdom United Kingdom
    Location comfortable bed , clean friendly staff , breakfast
  • Jason
    United Kingdom United Kingdom
    Lovely host and a lovely hotel our room was spotless and comfortable and the breakfast was really nice. And really close to the seafront will definitely be going back.
  • Catherine
    United Kingdom United Kingdom
    The owner was very friendly and accommodating and arranged our parking permit on arrival. The room was very nice with good bedding and towels. There was also a mini fridge which was useful. The en-suite was spotless and nicely decorated. The WiFi...
  • Cathy
    United Kingdom United Kingdom
    Bed was very comfortable. Breakfasts were very good. Staff were wonderful.
  • Peter
    United Kingdom United Kingdom
    Clean and comfortable room, quiet, within easy reach of centre and sea-front. Good breakfast included. Good wifi.
  • Susan
    United Kingdom United Kingdom
    Adii was a fantastic host and went way and beyond to make our stay comfortable, . Check in was smooth, parking permit sorted. Hotel was very clean. Breakfast was excellent and staff friendly. Would definitely stay here again and would recommend it.
  • Dennis
    United Kingdom United Kingdom
    Great location, made to feel welcome, room extremely comfortable. Breakfast excellent.
  • Jane
    United Kingdom United Kingdom
    Staff were friendly, nothing was to much trouble , lovely and clean and excellent value for money

Managed by Diadem hotel limited

Company review score: 9.7Based on 309 reviews from 1 property
1 managed property

Property information

Diadem Hotel (Formerly The Shrewsbury Guest House) in Great Yarmouth is ideally located just a short walk from a beautiful sandy beach and a four minute stroll from the town centre. Tucked just off the seafront, Diadem hotel provides the best of both worlds: a peaceful retreat that’s only moments from the town’s top attractions. From beachside strolls and historic sites to classic seaside amusements, everything is within easy reach. We’re also perfectly placed for exploring the scenic countryside and the nearby Norfolk Broads. This beautifully refurbished hotel offers accommodation to suit most needs, offering a twin and double bedrooms, suites and a 2 room family units. All rooms are fully en suite and equipped with everything to ensure an enjoyable stay. Our suites offer the added benefits of either a separate adjoining lounge or an extra large room with a comfortable seating area. Mornings at The Diadem Hotel are unrushed, generous, and made with care. Whether you’re preparing for a day of seaside adventure or simply easing into a slow, quiet morning, our breakfast is here to nourish and delight. Served daily in our light-filled dining room, breakfast at The Diadem is one of the loveliest parts of the day. This elegant Victorian escape is more than just a place to stay—it’s a place to slow down, breathe in the sea air, and feel right at home.

Neighbourhood information

Just steps away from the seafront, Diadem Hotel offers the perfect balance of tranquillity and convenience. Enjoy a quiet retreat while staying close to Great Yarmouth’s top attractions — from beach walks and historic landmarks to traditional seaside fun. We’re also ideally located for exploring the beautiful Norfolk countryside and the nearby Broads.

Language spoken

English

Property surroundings

Restaurants

1 restaurant on site
  • Restaurant #1
    • Cuisine
      British
    • Open for
      Breakfast • Brunch
    • Ambiance
      Family friendly • Traditional • Romantic

House rules

Diadem Hotel - Formerly The Shrewsbury Guest House takes special requests - add in the next step!
Check-in
From 14:30 to 00:00
You'll need to let the property know in advance what time you'll arrive.
Check-out
From 10:30 to 11:00
Cancellation/ prepayment
Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Children and beds

Child policies

Children of any age are welcome.

To see correct prices and occupancy information, please add the number of children in your group and their ages to your search.

Cot and extra bed policies

0 - 6 years
Cot upon request
£15 per child, per night

Prices for cots and extra beds are not included in the total price, and will have to be paid for separately during your stay.

The number of extra beds and cots allowed is dependent on the option you choose. Please check your selected option for more information.

All cots and extra beds are subject to availability.

Age restriction
The minimum age for check-in is 18
Pets
Pets are not allowed.
Accepted payment methods
VisaMastercardCash
Smoking
Smoking is not allowed.
Parties
Parties/events are not allowed

The fine print

Need-to-know information for guests at this property

Please note that this property cannot accommodate hen and stag parties.

Children under the age of 14 are not permitted in a room on their own.

Please note that children can only be accommodated in the family room.

Please inform Diadem Hotel - Formerly The Shrewsbury Guest House in advance of your expected arrival time. You can use the Special Requests box when booking, or contact the property directly with the contact details provided in your confirmation.

This property will not accommodate hen, stag or similar parties.

In accordance with government guidelines to minimise transmission of the Coronavirus (COVID-19), this property currently isn't accepting guests from certain countries, during dates where such guidelines exist.

In response to Coronavirus (COVID-19), additional safety and sanitation measures are in effect at this property.

In accordance with government guidelines to minimise transmission of the Coronavirus (COVID-19), this property can only accept bookings from essential workers/permitted travellers, during dates where such guidelines exist. Reasonable evidence must be provided on arrival. If it isn't provided, your booking will be cancelled on arrival.

Due to Coronavirus (COVID-19), this property is taking steps to help protect the safety of guests and staff. Certain services and amenities may be reduced or unavailable as a result.

Due to Coronavirus (COVID-19), this property adheres to strict physical distancing measures.

Due to Coronavirus (COVID-19), please ensure that you are only booking this property following the local government guidelines of the destination, including but not limited to the purpose of travel, and maximum allowed group size.

It is not possible to stay at this property for Coronavirus (COVID-19) quarantine purposes.